Facebook Can Tell If You're Gay Study Says

NBC News reports:

Do you “like” Lady Gaga, Human Rights Campaign and “True Blood” on Facebook? Chances are advertisers think you’re gay, researchers say.

A new study published in the journal "Big Data" found that ad campaigns can make inferences about whether a user is gay based on as little as three likes, even when users intentionally withhold their sexual orientation.

As Facebook users express concerns regarding their privacy and how their personal information is being used, the study raises concerns about “outing” people who are closeted — or those who just don’t want companies to know their sexual orientation in order to show them targeted ads.

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